CHILDREN'S CHARACTERS

RWS and Associates is the official provider of licensed characters for live appearances and mini stage shows nationwide. These top rated properties are guaranteed to make an impact at your venue as they entertain and teach through music, dance, and trivia.

Thomas and Friends

THOMAS AND FRIENDS

  • #1 Boy Preschool Toy Property
  • #1 Vehicle Property
  • #1 Preschool Boy HE Property
  • PBS TV Series carried in over 100mm households
  • Fisher Price will launch full line of Thomas toys in 2010
  • #2 Overall Preschool Non- Theatrical Home Entertainment Brand
  • Thomas surpassed Dora the Explorer
Bob the Builder

BOB THE BUILDER

  • Airs 3 times/day on Weekdays on PBS KIDS Sprout
  • 86% carriage on PBS
  • High Brand Awareness-97% Aided Awareness
  • High Approval rating with Moms
  • Over half of preschoolers watch at least once a week
Barney

BARNEY

  • #1 Top-of-Mind TV Brand among Toddler Moms
  • 96% Brand Awareness
  • 41% of Toddlers watch Barney once a week
  • Watched by more moms than Dora or Blue’s Clues
  • Equally loved by Boys and Girls
Angelina Ballerina

ANGELINA BALLERINA

  • Fall 2009 launch into CGI series “Angelina Ballerina, The Next Steps”
  • Near 86% PBS carriage and growing (approx 90mm us tv households)
  • 66% of Moms are familiar with Angelina Ballerina
  • Most moms feel that the combination of femininity and strength represent the “new ideal” for girls
  • Struck a balance between Dora and Disney Princesses
  • Highest among upscale, stay-at-home moms whose daughters took dance lessons